To Via, every project is a unique canvas for creative expression. Their solutions are designed for and around the client. What was developed was the concept of the "Canvas".
Pulling inspiration from watercolor and pencil renderings of architectural drawings on the boards, using these zoomed in scans of these images provides a graphic element for communicating that Via is a company founded by artists, and that they fully embrace the concept of the canvas and an artful approach to architecture and design.
The suite of graphic forms that loosely represent architectural properties and designs was another way to help build a graphic vernacular that Via can attach themselves to, in order to build a more rich brand presence for different pieces of collateral and brand merchandise.
