The Third Wheel

The Third Wheel is a mobile bar business that converted a 1978 Piagio Ape into a mobile bar, serving refreshments for private events all across the Metro-Detroit area. The branding was inspired by 1960 and 1970 Italian auto manufacturer advertisements. For this project, I worked alongside a long-time friend and first time collaborator, Marcus Baron. Together He and I developed a logo and design system to help the Third Wheel launch their look and feel and get rolling on serving drinks through the Metro-Detroit Area.