Flight of Fancy 2019

Flight of Fancy 2019 continues Populace Coffee's sensory competition with a travel-themed design. Participants match four airplane cut-outs to mystery coffees on a map of eight possible origins, using taste and aroma as their guide. The global travel aesthetic transforms coffee tasting into a journey of discovery, appealing to both professionals and enthusiasts while maintaining the competition's focus on accuracy and speed. This interactive packaging design enhances the cupping experience through playful yet sophisticated visual elements that encourage both sensory exploration and social engagement.

Each plane correlates to one of the mystery coffees given. The goal is to land the plane on the correct origin for all four  mystery coffees.

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