Flight of Fancy 2017

Flight of Fancy is Populace Coffee's sensory competition box set. The 2017 edition is styled after the game Guess Who. Collaborating with locally based illustrators Dustin Maciag and Corby Deford, we came up 24 unique avatars that represented 24 different coffee guess possibilities. The competition challenges participants to match four mystery coffees to their correct origins among eight possibilities, with winners determined by accuracy and speed. For this year's package, we sourced a knock-off version of Guess Who, and replaced all the stock cards with our custom avatars.

Each avatar represents a coffee possibility. Each row corresponded to one of the mystery bags of coffee. Players would have to taste the coffee and guess which of the avatars, with the corresponding coffee information was the correct coffee.

Flight of Fancy coffee set with brown box, word game board, four colorful coffee bags labeled Row One to Row Four, and a pale card on yellow background.

Design team credits

Art Direction and Design: Dave Daniele
Illustrators: Dustin Maciag and Corby Deford

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