ArtPrize 2013

ArtPrize is a 20-day cultural event takes over Grand Rapids each fall, with over 150 venues in the downtown area and dozens of speakers, educational programs, and special events happening each day. I was a designer on the team that designed all of the event's collateral from large venue exterior signage to small fold out map pamphletes.

The theme for 2013's ArtPrize event explored the bounds of the frame in which art exists. Punching holes out of a posters to create to typography for the main poster design drove many other frame like concepts accross other pieces of collateral.

Designing an identity and style for an event that cascades throughout every piece is a challenge, but gives a constraint around what works and what doesn't.

Design team credits

Art Direction and Design: Emily Underhill
Designer: Dave Daniele

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